Privacy Policy
Defence Trademark is committed to taking reasonable steps toward protecting your privacy
online and managing your information responsibly. This Privacy Notice is intended to notify you
of our online privacy practices, the type of information that may be collected and stored, how
the information is used, with whom the information may be shared, what choices are available to
you regarding the collection, use and distribution of the information, what kind of security
procedures are in place to protect the loss, misuse or alteration of information under our
control, and who to contact with questions or concerns.
This Privacy governs your use of, or interaction with, digital advertisements served by
Defence Trademark (the Ads), including but not limited to any advertisement you view,
click on or link to, together with any information you may voluntarily provide in connection
therewith, as well as websites owned or operated (the Website(s)) by
Defence Trademark and/or its affiliates (collectively, the Company or we or us or our).
This Privacy Notice describes our information handling practices related to advertising, serving,
and tracking, as well as how we handle personal information we may obtain when you use any of
the Websites, and how we may share it thereafter. This Privacy Notice does not apply to
information we may obtain through other means, including offline or online in another forum.
This Privacy Notice does not apply to other third-party websites to which we may link, including
the websites of our clients for whom we serve Ads. When linking to another website, you must
review that website's privacy notice, as other websites may not treat information collected
online in the same manner as we do.
By using the Websites, contacting us, and/or by providing any personal information to us,
you consent to the collection and use of information by us as described in this Privacy
Notice. If we decide to change our Privacy Notice, we will post those changes on this
page.
Why We Collect Information
We collect information because it helps us communicate with you about products, special offers,
and information and events about which you might like to hear. We also collect your personal
information to help us design and deliver our products and services, including the Websites, as
well as measure the efficiency and conversion rate of the advertisements that we serve.
What Information We Collect
The following generally describes the type of information we may collect about you. Those who
wish to communicate with us but do not wish to provide personally identifiable information
online may contact us through the address or phone numbers provided on our corporate website,
Non-Personally Identifiable Information
We do not automatically collect personally identifiable information about you when you visit the
Websites unless otherwise stated or you voluntarily input or submit such information, such as
through registration on one of the Websites or otherwise. Should you voluntarily provide us with
personally identifiable information, you consent to our use of it by this Privacy Notice.
Even if you do not submit personal information through the Network Websites, we may collect and
store certain information automatically. This information, which is automatically obtained, may
be used for marketing and analytical purposes and shared with our partners, vendors, clients,
and other third parties with whom we conduct business, and as otherwise required by law (such as
to comply with a judicial proceeding, court order, or subpoena). This information may include,
but is not necessarily limited to:
Internet Protocol (IP) address of the domain from which you access the Internet, either your
address or the proxy provided by your Internet Service Provider (ISP).
Date and time you accessed a Website and the site of any advertiser whose website you accessed
through one of our Ads.
Web pages you view (recorded by the text and graphics files that compose that page), as well as
click-stream data.
Web address of the site from which you linked directly to our Website, as well as certain exit
links. The browser version and operating system of the computer or mobile device you are using.
The information described above is generally used to drive advertising relevance, to maintain the
quality of our offerings, and to provide general aggregate statistics regarding the use of the
Websites and the interaction with the Ads. Such information is not personally identifiable.
Geographic, demographic, and category preference information across user profiles may be
summarized for merchants advertising with us and for our partners and companies with whom we do,
or seek to do, business. This helps prospective sponsors understand the viewership they will
reach. The Company is the owner, co-owner, or licensee of the information it collects through
the Websites and Ads.
How We Collect Information
You Give Us Information: We collect information from you when you submit it to
us through one of our Websites.
We Collect Information Automatically: We automatically collect certain types of
information when you visit our Websites or view our Ads. For example, we automatically collect
various types of technical information when you use our Websites and place cookies when we serve
our Ads, as otherwise described in this Privacy Notice.
We Collect Information from Other Sources: We may obtain information about you
from outside
sources. We may also receive information from third parties who provide services for us, as
otherwise discussed in this Privacy Notice.
Information Collection Processes
Registration-based Targeting, User Targeting and Retargeting Using Cookies: In
addition to the
information collected by us and registration information submitted by you, we may employ both
first-party and third-party cookies. We may use cookies on our Websites to provide relevant
content, offers, and advertising messages, or to remember preferences. Cookies may also be
placed on your computer in connection with any Ads we serve to you, or when you click on any
such Ads. We may also improve the relevance of the advertising and content you receive based on
the past website pages you visited. We use persistent cookies (i.e., remain on your computer
unless you remove them sooner) and non-persistent cookies (i.e., remain on your computer for a
shorter amount of time). For example, we generally will use a persistent cookie to allow us to
recognize your computer. Both types of cookies can be deleted by you at any time. You can often
set your browser not to accept cookies or to notify you when you are sent a cookie, allowing you
to decide whether or not to accept it; however, doing so will likely restrict us in better
serving your needs and interests, and may limit the content and sites you may access. You may
also opt out of either type of cookie at any time by following the instructions in the Opt-Out
section of this Privacy Notice. Although we believe that cookies help enhance your experience on
the Web by delivering more relevant messages to you, we do not need cookies to deliver ads to
you. If you decline our cookies, you will still be able to view ads; however, they will not be
optimized for your particular tastes or preferences, and you may see generic ads repeatedly.
We will not use shared local objects (commonly referred to as “FLASH cookies”) in a manner
inconsistent with the purposes for which they were designed unless you are specifically notified
that we intend to use them for a specific service. FLASH cookies are cookies that are placed on
your computer and are not removed through normal browser management tools
Web Beacons or Clear GIFs: In addition to cookies, Website pages and/or emails,
as well as client
websites linked to by the Ads, may contain electronic images known as pixel tags (also called
action pixels, web beacons or clear gifs) and/or similar devices to identify you, to track your
online activity for purposes of formulating future campaigns, and to help determine the
effectiveness of a joint-promotional or advertising campaign. These web beacons and plug-ins are
small graphic images (typically that you cannot see) or code on a website or in an email message
that are used for such things as recording web pages and advertisements clicked on by a user or
for tracking the performance of email marketing campaigns. These devices help us analyze online
behavior and measure the effectiveness of the Ads, our Websites, and our marketing efforts. We
also work with third-party service providers that help us track, collect, and analyze this
information. Third-party entities with whom we have agreements may place these devices on the
website and/or in e-mails to use information obtained from them, such as pages viewed, items
purchased, e-mails opened, and items upon which you may click in e-mails. These third-party
providers may also place cookies onto your computer. Those third-party cookies may enable us to
obtain aggregate demographic information and user statistics about you and your preferences from
these third-party sources, as well as our information about you.
Ad Serving Software
Defence Trademark utilizes Google's Display Ad Network in conjunction with
Defence Trademark proprietary Trading Desk application for delivery of advertising,
including their interest-based targeting software. To view Google's privacy policy, visit
http://www.google.com/intl/en/policies/privacy/.
How We Use the Information We Collect
We retain personal information submitted by you on a secure server. The personal information that
you submit to us remains your property, but by submitting that personal information to us, you
grant us the right to use that information for marketing purposes, including sharing such
information with third parties. For example, when you select to receive information about
offerings from a third-party company during the registration process, we will share your
personal information with that third-party company to carry out your information request. We may
use your personal information to verify your professional and educational status and identity
and/or to directly market certain offers to you (via advertising units or email). We may join
together with other businesses to bring select offers to you based on the personal information
that you submit to us.
The Company has agreements with organizations and businesses for whom it serves the Ads. When you
interact with these other organizations, businesses, or websites, different or additional rules
and privacy policies may apply. The Company does not control the collection or use of
information provided under these circumstances and recommends that you review those
organizations', businesses', and websites' privacy policies and terms of use.
We reserve the right to release your personal information in the event that we believe that you
are violating any of the terms or conditions (including this Privacy Notice) of the Websites,
using the Websites to commit unlawful acts, if such information is subpoenaed, if we are
acquired, or when we deem it necessary or appropriate. By agreeing to the terms of this Privacy
Notice, you hereby consent to disclosure of any record or communication to any third party when
we, in our sole discretion, determine the disclosure to be appropriate including, without
limitation, sharing your email address with other third parties for suppression purposes in
compliance with the CAN-SPAM Act of 2003, as amended from time to time and Federal Trade
Commission enabling regulations, or any other applicable law, rule or regulation. You also agree
that we, and other third parties, may contact you via email, direct mail, and telemarketing for
feedback purposes and surveys.
We will not rent, sell, or share any personal information we gather from you to third parties,
except as indicated herein or to provide information regarding the products or services you
have. Notwithstanding the foregoing, we may provide your personal information to third parties
for data services, which may include, but are not limited to, data cleansing, merge-purge,
appending, campaign effectiveness analysis, and mapping, or for other purposes we deem important
to the services we provide. We may transfer your personal information to our subsidiaries and
corporate affiliates, or in connection with the reorganization or sale of the Company, or the
sale of all or substantially all of the Company's assets. You may opt out of receiving marketing
email messages from the Websites either when you register with the Website or at a later date.
To opt out of receiving emails after registration, you must follow the process established by
the Website. At a minimum, there should be an unsubscribe process defined in any commercial
email.
Your Choices about the Information We Collect
If you do not consent to the way in which we may use your personal information, please do not
submit any personal information to us. If you do not wish to receive emails about special offers
and other promotions from us, click the unsubscribe link located in our emails, opt out in your
account profile, or as set forth herein.
If you do not wish to receive other marketing materials from us and/or if you do not want us to
share your personal information with other entities as stated in this Privacy Notice, please
provide us with your exact name and address and advise us that you wish to opt-out for
information sharing or receiving information from us or both as the case may be.
How to Opt Out
Cookies: If you no longer want to have the data you have provided through
registration-based or
user targeting used to help improve the relevance of your online advertising experiences, you
can manage your permissions and opt out. If you choose to opt out, we will drop a cookie on your
browser indicating that you do not want to be tracked. While it sounds counterintuitive, this is
the standard industry practice. The cookie that we will drop will just have one field indicating
that you have chosen not to be tracked. Please note that if you delete, block, or otherwise
restrict cookies, or if you use a different computer or Internet browser, you may need to renew
your opt-out choice, as our opt-out is cookie-based and may be removed or disabled by such
actions. If you have opted out and wish to opt back in, you may use the cookie settings in your
browser to clear your opt-out cookie.
Adserving Software: If you no longer want to have the data you have provided
through advertising
software (as detailed above) help improve the relevance of your online advertising experiences,
you can manage your permissions and opt out at https://www.google.com/settings/ads/onweb.
Privacy of Children Who Visit the Website
We recognize the unique privacy concerns regarding children. We are committed to carefully
protecting privacy where children are involved, no matter the point of contact. In particular,
our intention is to fully comply with the Children's Online Privacy Protection Act (COPPA).
Pursuant to COPPA guidelines, we do not knowingly collect personal information from children
under the age of 13. If a parent or guardian is made aware that a child under the age of 13 has
provided us with personal information through any point of contact, please contact us, and we
will delete the information about the child referenced from our files.
Limitation of Liability
IN NO EVENT SHALL THE COMPANY BE LIABLE FOR ANY INCIDENTAL, CONSEQUENTIAL, INDIRECT, OR SPECIAL
DAMAGES (INCLUDING LOST PROFITS), WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL
THEORY, AND WHETHER OR NOT WE ARE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. BECAUSE SOME
STATES OR JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL
OR INCIDENTAL DAMAGES, THE LIMITATIONS SET FORTH IN THIS PARAGRAPH MAY NOT APPLY TO YOU. IF THE
FOREGOING LIMITATIONS ARE HELD INAPPLICABLE OR UNENFORCEABLE FOR ANY REASON, THEN THE MAXIMUM
LIABILITY OF US TO YOU FOR ANY TYPE OF DAMAGES SHALL BE LIMITED TO THE GREATER OF THE ACTUAL
DAMAGES SUFFERED BY YOU OR THE AMOUNT OF MONEY YOU PAID TO US IN CONNECTION WITH THE SERVICES OR
ACT WHICH RESULTED IN THE ALLEGED DAMAGES.
Acceptance of this Privacy Notice
By viewing any page on any website that contains Ads, or by interacting with our Websites,
including, without limitation, signing up for offers and/or continuing to receive information
from our Websites, you hereby agree to this Privacy Notice. We reserve the right, at our
discretion, to change, modify, add, and/or remove portions of this Privacy Notice at any time.
All changes will take effect immediately upon their posting on the Privacy Notice page. Please
check this page periodically for changes. Your continued use of the Websites following the
posting of changes to this Privacy Notice will mean that you accept any and all such changes and
agree to continue receiving direct marketing from us and other third-party companies. If you do
not agree to the terms of this Privacy Notice, together with the privacy policy of each Website
you visit, you are not permitted to view or use any page on our Websites or any other website
that contains any of our Ads.
Rights to Information
You hereby grant Company an irrevocable, perpetual, worldwide right and license to use and
display all information submitted by you in accordance with this Privacy Notice.
Third-Party Services
You may be able to link from Websites to third-party websites (Linked Websites). In addition, the
Company may work with third parties (for example, advertising agencies, audience measuring and
auditing services, etc.) who may also gather information, including potentially personally
identifiable information, about you from or through your use or viewing of our Websites or Ads
contained on any other website. You acknowledge and agree that we have no responsibility for the
information, content, products, services, advertising, code, or other materials that may or may
not be provided by or through Linked Websites. Links to Linked Websites do not constitute an
endorsement by us of such websites or the information, content, products, services, advertising,
code, or other materials presented on or through such websites.
The Company disclaims any liability for: (1) links from another website to our Websites; (2)
links to a Linked Website from our Websites; and (3) any of our Websites or information
contained thereon. The Company cannot guarantee the standards of any website to which links are
provided on any of our Websites, nor shall the Company be held responsible for the contents of
such non-Company sites, or any subsequent links. For this reason, the Company does not represent
or warrant that the contents of any third-party website are accurate, compliant with state or
federal law, or compliant with copyright or other intellectual property laws. Also, the Company
is not responsible for webcasting or any other form of transmission received from any Linked
Website. Any reliance on the contents of a third-party website is done at your own risk, and you
assume all responsibilities and consequences resulting from such reliance.
Once you select a link that takes you to a linked website, you are subject to the privacy policy
of the linked website. Please note that these linked websites may have privacy policies that
differ from those of the Company in the level of security, use of cookies, and use of personally
identifiable information. We have no control over any information you choose to provide to those
linked websites, and we encourage you to review the privacy policies of these websites before
providing them with your personally identifiable information.
Visitors to the Website Outside of the United States
If you are visiting the Website from a location outside of the United States, your connection
will be through to servers located in the United States. All information you receive from the
Website will be created on servers located in the United States, and all information you provide
will be maintained on web servers and systems located within the United States. The data
protection laws in the United States and other countries might not be the same as those in your
country. By using this Website and/or submitting information to us, you specifically consent to
the transfer of your information to the United States, to the facilities and servers we use, and
to those with whom we may share your information.
Security
We employ procedural and technical safeguards to secure your personal information against loss,
theft, alteration, and unauthorized access, use, and disclosure. We also employ many security
procedures to protect your information from unauthorized access by users inside and outside the
Company. We also protect your information offline. All of our users' information is restricted
in our offices. Only employees or contractors who need the information to perform a specific job
are granted passwords to access personally identifiable information.
While we use the foregoing security measures to protect your information, please note that no
data transmitted over the Internet or stored and utilized for business purposes can be
guaranteed to be completely secure. No security measures are perfect or impenetrable, and we
cannot guarantee that only authorized persons will view your information. You can reduce these
risks by using commonsense security practices such as choosing a strong password, using
different passwords for different services, and using up-to-date antivirus software. Regardless
of the precautions taken by us and by you, we cannot ensure or warrant the security of any
information you transmit to us, and you transmit such information at your own risk.